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Guides for authors

Practical writing on reader magnets, growing a mailing list, and getting your books to readers.

7 guides in Growing your list. Clear

Growing your list

What to put in your author newsletter (and how often to send it)

The welcome emails are done. Now what? A simple structure for your regular author newsletter, ideas for when you have nothing to announce, and how often to send.

· 7 min read

Growing your list

How to tell if your reader magnet is working

Views, signups, conversion and downloads: what each number tells you about your reader magnet, and what to fix first when one of them looks low.

· 7 min read

Growing your list

Newsletter swaps and group promotions: how authors reach new readers

You have a reader magnet and a signup page. Now you need people to see it. Here is how swaps and group promotions work, and how to do them without wrecking your list.

· 7 min read

Growing your list

The author welcome email sequence (with examples)

The first emails a subscriber gets decide whether they stay. Here is a simple three-email welcome sequence, with examples.

· 6 min read

Growing your list

How to run a reader magnet without a website

You do not need a website to give away a free book. Here is how to run a reader magnet with just a shareable signup page.

· 4 min read

Growing your list

How to grow your author mailing list with a free book

The most dependable way to grow an author mailing list is to offer a free book. Here is a simple, repeatable process.

· 8 min read

Growing your list

What is a reader magnet? A guide for authors

A reader magnet is a free book you give away in exchange for an email address. Here is what makes a good one, and how delivery and consent work.

· 5 min read